This book presents research on the global issue of the Internet as a central organizing platform for integrating …'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self …

Internet marketing has become an important issue for many businesses around the world which have any form of commercial … presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology … of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic …

business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Affecting Adoption of Internet Banking Services : An Empirical Investigation in Taiwan -- A Simonian Approach to E …

I. e-Search / Kuan-Pin Chiang, Ruby Dholakia, Stu Westin -- II. Information search on the internet / Byung-Kwan Lee … perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their … customers / Manlio Del Giudice -- XVII. Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- XVIII. Web systems design …