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Handbook of research on effective advertising strategies in the social media age

Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

Persistent link: https://www.econbiz.de/10011728180

Pharmacoinformatics and drug discovery technologies : theories and applications

Gasmelseid, Tagelsir Mohamed (contributor) - 2012

"This book offers the latest the field has to offer to practitioners and academics alike, presented through theoretical frameworks, case studies, and future directions by providing current, current edge and provocative scientific work in the three domains of pharmacoinformatics: decision making...

Persistent link: https://www.econbiz.de/10011728955

Mobile health solutions for biomedical applications

Olla, Phillip (contributor); Tan, Joseph K. H. (contributor) - 2009

Healthcare systems are now experiencing a variety of challenges with the integration of mobile and ubiquitous technology. This book provides an international perspective on the benefits of mobile health technology and describes examples and applications implemented in global healthcare. This...

Persistent link: https://www.econbiz.de/10011726437

Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Persistent link: https://www.econbiz.de/10011726956

Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

Persistent link: https://www.econbiz.de/10011727376

Small business clustering technologies : applications in marketing, management, IT and economics

Hodgkinson, Ann (contributor); … - 2007

This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...

Persistent link: https://www.econbiz.de/10011726568

Marketing online education programs : frameworks for promotion and communication

Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

Persistent link: https://www.econbiz.de/10011726979

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Customer-centric marketing strategies : tools for building organizational performance

Kaufmann, Hans Rüdiger (contributor); … - 2013

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727601