This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

"This book addresses the difficulties and challenges in the MOOC design, implementation, management and deployment. It focuses on different aspects of the MOOC life-cycle process and explores the impact of new methodologies and frameworks used in the life cycle of a MOOC ranging from...

"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning"--

"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...

The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...