"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher

This book considers transformations within the context of computing science and information science, as they are essential in changing organizations. It not only considers transformations of structured models, rather, the transformation of instances (i.e. the actual contents of those structures)...

"This book provides organizations with insights into practical and applied solutions, frameworks, technologies and practices on technological and organizational factors in information security"--Provided by publisher.

Cases on Information Technology Planning, Design and Implementation brings together a variety of real-life experiences showing how other companies and organizations have successfully, or not so successfully, planned, designed, and implemented different applications using information technology....

"Incorrect and misleading information associated with an enterprise's production and service jeopardize both customer relationships and customer satisfaction, and ultimately have a negative effect on revenue. This book provides insight and support for academic professionals as well as for...

This encyclopedia analyzes key critical HR variables and defines previously undiscovered issues in the HR field. With 132 articles from 180 of the world's leading experts on the state of HRM technology, this comprehensive reference source is essential to academic libraries and to practitioners...