Augustėnas, Justas - 2009
piramidę (Customer-based brand equity pyramid by Keller 2003), kuri sudaryta iš šešių prekės ženklo vertę sudarančių dimensijų …Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the … consumers. For this goal the job tasks were set (1) to perform Lithuanian periodic journals of fashion market analysis; (2) to …