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"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
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"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
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"This reference book discusses the best practices, challenges, opportunities, and benefits of creating socially responsible businesses as well as provides a context of why these business models are needed taking into consideration on how society has changed over time and how businesses must...
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"This research publication offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times covering topics such as decision management, new supportive technologies, sustainable development, and micro-financing, tailored for small...
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