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Marketing and consumer behavior ; Vol. 4

2015

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Marketing and consumer behavior ; Vol. 2

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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications

2018

"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--

Persistent link: https://www.econbiz.de/10011784334

Brand culture and identity : concepts, methodologies, tools, and applications

Information Resources Management Association - 2019

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional … Dutta -- Cultural nuances in changing consumer behavior : lessons for cultural positioning / Sarmistha Sarma -- A framework …. compulsion for luxury goods? : trends and patterns of conspicuous consumption behavior in Asian culture / Wan-Nurisma Ayu Wan …