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~institution:"Information Resources Management Association"
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Internet and technology addiction : breakthroughs in research and practice
Information Resources Management Association
-
2019
"This book is an authoritative resource for the latest research on the social and psychological implications of internet and social networking addiction in addition to ways to manage and treat this unique form of addiction. Highlighting a range of pertinent topics such as digital addiction,...
Persistent link: https://www.econbiz.de/10012394038
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Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
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Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
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Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051
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Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014
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Brand culture and identity ; Volume 3
Information Resources Management Association
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2019
Persistent link: https://www.econbiz.de/10011918572
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8
Brand culture and identity ; Volume 1
Information Resources Management Association
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2019
Persistent link: https://www.econbiz.de/10011918589
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Brand culture and identity ; Volume 2
Information Resources Management Association
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2019
Persistent link: https://www.econbiz.de/10011918593
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10
Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association
-
2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
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