Narrow search
Showing 1 - 10 of 25
Cover Image
Hospitality, travel, and tourism : concepts, methodologies, tools, and applications
2015
"This book considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host and will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique...
Persistent link: https://www.econbiz.de/10011728983
Cover Image
Marketing and consumer behavior ; Vol. 4
2015
Persistent link: https://www.econbiz.de/10010491750
Cover Image
Marketing and consumer behavior ; Vol. 3
2015
Persistent link: https://www.econbiz.de/10010491754
Cover Image
Marketing and consumer behavior ; Vol. 2
2015
Persistent link: https://www.econbiz.de/10010491756
Cover Image
Marketing and consumer behavior ; Vol. 1
2015
Persistent link: https://www.econbiz.de/10010491760
Cover Image
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
-fuzzy topsis / Ümran ?engül, Miraç Eren -- Augmented reality as an emerging application in tourism marketing education / Azizul … of medical tourism service in tunisia / Olfa Bouzaabia, Rym Bouzaabia, Kais Mejri -- Fuzzy time series : an application … "innovation" in tourism : augmented reality as an innovation tool in digital tourism marketing / Azizul Hassan, Roya Rahimi -- The …
Persistent link: https://www.econbiz.de/10011784334
Cover Image
Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
Cover Image
Corporate social responsibility ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011868205
Cover Image
Corporate social responsibility ; Volume 2
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011868211
Cover Image
Brand culture and identity ; Volume 3
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918572