"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

"Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. This book presents a comprehensive examination of business data analytics along with case studies and practical applications for businesses in a...