"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...

"Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. This book presents a comprehensive examination of business data analytics along with case studies and practical applications for businesses in a...