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"This research publication offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times covering topics such as decision management, new supportive technologies, sustainable development, and micro-financing, tailored for small...
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"This book of contributed chapters discusses the strategies, sustainability, and human aspects of family firms in order to understand what sets them apart from other businesses and how they can survive and compete in a globalized economy"--
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"This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
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"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
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