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, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive … coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …
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"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...
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