Despite the growth of the tourism industry, a more differentiated analysis shows re-gional and in some cases contradictory trends. Mainly it is economically weak regions at the periphery or in rural areas which have not been able to benefit from the generally positive trend in the tourism...

Ziel des Forschungsvorhabens „Benchmarking des iuk-gestützten Marketings undVertriebs touristischer Leistungen - am Beispiel der deutschen Bundesländer undvergleichbarer europäischer Regionen” war es, sowohl branchen-, als auchregionalspezifische Grundlagen für das Benchmarking...