This paper explores in-depth sensory experiences, expectations and perceptions of organic producers regarding the role played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews supported by semi-structured questionnaire were...

Nowadays the food market is very complex and anonymous. Consequently, consumer trust in food has become a key issue for food choice. For example, the production process of food is not always transparent for consumers. To provide more transparency and to enhance consumer trust, different...

Within this study selected empirical results out of a 3 year project concerning the analysis of Austrian panel data are presented. Raw data coming from the most important Austrian consumer tracking panel was analyzed with respect to consumers’ variety seeking and brand choice behavior. It is...

The organic food market grew steadily during the past decade (Hamm and Gronefeld 2004, Spiller 2006). This increase is accompanied by challenges in market structures, distribution channels as well as differentiation of expectations and buying motives of organic food consumers. On this regard,...

The market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to be overlapping and to some degree competing food concepts. While the...

In the last decades the market for organic food was well developed in Western European Countries and com-parable markets like the US or Canada. While these markets more or less approach market saturation, other markets still have huge potentials and are of special interest for exporting...

The life cycle approach is widely used in the analysis of sustainability. Its application to supply chains is necessary since the product flows, from processing of raw materials to the final customer, are considered. The role of the organizational aspects, expressed in terms of relationships...

The purpose of this proposal is to explore a new concept of 'Metadistrict' to be applied in a region of Southern Italy – Apulia - in order to analyze the impact that the activation of a special network between different sector chains and several integrated projects may have for revitalizing...

The field of nutrition is facing numerous social, ecological and economic challenges in the coming decades. The food industry belongs to the most significant economic sectors worldwide and the increasing population of 9 billion in 2050 will cause a growing demand on food. So far, changing...