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Die Immobilie als Marke
König, Verena; Barnert, Vera - 2021
Persistent link: https://www.econbiz.de/10012796789
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Brand Names Before the Industrial Revolution
Richardson, Gary - 2008
. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …
Persistent link: https://www.econbiz.de/10012464717
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Die Immobilie als Marke
König, Verena; Barnert, Vera - 2021 - 2. korrigierte Auflage
STRATEGIEN ZUM AUFBAU EINER IDENTITÄTSBASIERTEN IMMOBILIENMARKE. Der Kauf einer Immobilie ist für die meisten Menschen die komplexeste Kaufentscheidung des Lebens und vielfach Ausdruck eines individuellen Lebensstils. Umso mehr verwundert es, wie wenig bisher in den Aufbau von Immobilien als...
Persistent link: https://www.econbiz.de/10013166071
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …
Persistent link: https://www.econbiz.de/10012462389
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Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century After the 1984 Waxman-Hatch Legislation
Berndt, Ernst R. - 2010
. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …
Persistent link: https://www.econbiz.de/10012462225