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The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era
Hansen, Zeynep - 2006
This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was … advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of … advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms …
Persistent link: https://www.econbiz.de/10012466744
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Making Democracy Work : Culture, Social Capital and Elections in China
Miquel, Gerard Padró i - 2015
This paper aims to show that culture is an important determinant of the effectiveness of formal democratic institutions, such as elections. We collect new data to document the presence of voluntary and social organizations and the history of electoral reforms in Chinese villages. We use the...
Persistent link: https://www.econbiz.de/10012457609
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Confucianism and Preferences : Evidence from Lab Experiments in Taiwan and China
Liu, Elaine M. - 2013
This paper investigates how Confucianism affects individual decision making in Taiwan and in China. We found that … loving, less loss averse, and more impatient after being primed with Confucianism, whereas Taiwanese subjects became … significantly less present-based and were inclined to be more trustworthy after being primed by Confucianism. Combining the evidence …
Persistent link: https://www.econbiz.de/10012459046
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Economic Factors Underlying the Unbundling of Advertising Agency Services
Arzaghi, Mohammad - 2008
This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change?...
Persistent link: https://www.econbiz.de/10012464302
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Regulating Advertisements : The Case of Smoking Cessation Products
Avery, Rosemary J. - 2006
In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products in affected by regulations of the Food and Drug Administration and by market conditions. We focus on a relatively under-studied segment of the pharmaceutical market -- the market for smoking...
Persistent link: https://www.econbiz.de/10012466670
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Scale and Scope Economies in the Global Advertising and Marketing Services Business
Silk, Alvin J. - 2003
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two dimensions of the scope of its operations. Parameters of the model are estimated via three stage...
Persistent link: https://www.econbiz.de/10012468732
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Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms
Silk, Alvin J. - 1994
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...
Persistent link: https://www.econbiz.de/10012474089
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Scale and Scope Effects on Advertising Agency Costs
Silk, Alvin J. - 1990
How important are economies of scale and scope in advertising agency operations? This paper reports an econometric study undertaken to address this question. Cost models are formulated which represent how the principal component of agency costs, employment level, varies according to the mix of...
Persistent link: https://www.econbiz.de/10012475564
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Foreign direct investment
Froot, Kenneth (ed.) - 1993
Persistent link: https://www.econbiz.de/10000881399
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Affiliates of U.S. and Japanese Multinationals in East Asian Production and Trade
Lipsey, Robert E. - 2000
Since 1977, and in some cases starting before that, most East Asian countries' export patterns in manufacturing have been transformed from industry distributions typical of developing countries to distributions more like those of advanced countries. The process of change in most cases started...
Persistent link: https://www.econbiz.de/10012470927