Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We … holdings of that brand by Robinhood brokerage clients. Finally, we present survey evidence to argue that loyalty is the … drives brand loyalty, which is an intangible asset that leads to lower firm cash flow volatility …

. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …

exhibit brand loyalty. We perform welfare analysis and highlight the novel empirical implications that our analysis generates …

branded equivalent, while the retailer's margin on the national brand is an upper bound on the retailer's marginal handling … cost for both the brand and private label versions. We find that lower bounds on the 'full' markup ratio range from 3 …

Empirical studies suggest that entry of generic competitors results in minimal decreases or even increases in brand …-name drug prices as well as sharp declines in brand-name advertising. This paper examines circumstances under which this … empirical pattern could be observed. The analysis focuses on models where the demand for brand-name pharmaceuticals is divided …