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Fake News and Advertising on Social Media : A Study of the Anti-Vaccination Movement
Chiou, Lesley - 2018
Online sources sometimes publish information that is false or intentionally misleading. We study the role of social networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document that anti-vaccine Facebook groups disseminate false...
Persistent link: https://www.econbiz.de/10012480874
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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa Y.; Breza, Emily; Alsan, Marcella; Banerjee, … - National Bureau of Economic Research - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10013462667
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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta
Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024
Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...
Persistent link: https://www.econbiz.de/10015056091
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Selling Price and Selling Time : The Impact of Seller Motivation
Glower, Michel - 1995
This study considers the role that seller motivation plays in determining sales price and selling time. We find that …
Persistent link: https://www.econbiz.de/10012473818
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Persuasion and empathy in salesperson-customer interactions
Rotemberg, Julio J. - 2010
In a search model, prospects encounter salespeople who can try to persuade them. Persuasive messages can increase the … utility of buying or increase the cost of not buying. The latter reduces welfare. Equilibria where only some salespeople make … a persuasive effort often exist. Salespeople vary in their empathy, and choose their jobs accordingly. When all …
Persistent link: https://www.econbiz.de/10012462677
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The Production and Consumption of Social Media
Filippas, Apostolos; Horton, John J. - National Bureau of Economic Research - 2021
We model social media as collections of users producing and consuming content. Users value consuming content, but doing so uses up their scarce attention, and hence they prefer content produced by more able users. Users also value receiving attention, creating the incentive to attract an...
Persistent link: https://www.econbiz.de/10012510545
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Social Connectedness in Urban Areas
Bailey, Michael - 2019
We use anonymized and aggregated data from Facebook to explore the spatial structure of social networks in the New York metro area. We highlight the importance of transportation infrastructure in shaping urban social networks by showingthat travel time and travel costs are substantially stronger...
Persistent link: https://www.econbiz.de/10012479369
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The Geographic Spread of COVID-19 Correlates with the Structure of Social Networks as Measured by Facebook
Kuchler, Theresa - 2020
We use aggregated data from Facebook to show that COVID-19 was more likely to spread between regions with stronger social network connections. Areas with more social ties to two early COVID-19 "hotspots" (Westchester County, NY, in the U.S. and Lodi province in Italy) generally had more...
Persistent link: https://www.econbiz.de/10012481946
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Social Networks and Housing Markets
Bailey, Michael - 2016
We document that the recent house price experiences within an individual's social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity. Our data combine anonymized social network information from...
Persistent link: https://www.econbiz.de/10012456417
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Homophily, Group Size, and the Diffusion of Political Information in Social Networks : Evidence from Twitter
Halberstam, Yosh - 2014
In this paper, we investigate political communications in social networks characterized both by homophily-a tendency to associate with similar individuals-and group size. To generate testable hypotheses, we develop a simple theory of information diffusion in social networks with homophily and...
Persistent link: https://www.econbiz.de/10012457985