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We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...
Persistent link: https://www.econbiz.de/10013334364
The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by establishing finite periods of market exclusivity yet simultaneously providing access to lower cost generics expeditiously following patent expiration. Here we...
Persistent link: https://www.econbiz.de/10012462225
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
participation in sports for student athletes. Anecdotes about the exploitation of student athletes were cited in the opinion. This …-school pursuits to examine the generality of these anecdotes. On average, student athletes' benefit- often substantially so--in terms …
Persistent link: https://www.econbiz.de/10012599362
Do basketball players exhibit a hot hand? Results from controlled shooting situations suggest the answer is yes, while results from in-game shooting are mixed. Are the differing results because a hot hand is only present in similar shots or because testing for the hot hand in game situations is...
Persistent link: https://www.econbiz.de/10012696377
available seats. We examine how this increased competition has affected the admissions advantage that legacies and athletes (LA … admissions advantages for legacies and athletes. We develop a simple theoretical model of university admissions to frame our …
Persistent link: https://www.econbiz.de/10012480260
makes admissions decisions. Using publicly released reports, we examine the preferences Harvard gives for recruited athletes …-ALDCs. Removing preferences for athletes and legacies would significantly alter the racial distribution of admitted students, with the …
Persistent link: https://www.econbiz.de/10012480261
We investigate the hot hand hypothesis using detailed data on free throws and field goal attempts for the entire 2013-2014 and 2014-2015 NBA regular seasons. Free throws represent a more controlled setting, allowing a closer examination of the potential physiological mechanisms behind success in...
Persistent link: https://www.econbiz.de/10012480454
This paper analyzes the effects of top earnings tax rates on the international migration of football players in Europe. We construct a panel dataset of top earnings tax rates, football player careers, and club performances in the first leagues of 14 Western European countries since 1985. We...
Persistent link: https://www.econbiz.de/10012462112
reduced the test-score performance of athletes relative to non-athletes by 14 percent (effect size = -1.0) …
Persistent link: https://www.econbiz.de/10012463942