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The philosophy of branding : great philosophers think brands

Braun, Thom - 2004

By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep …In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the …

Persistent link: https://www.econbiz.de/10011479576

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe - 2000

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets … into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …

Persistent link: https://www.econbiz.de/10011479614

The essential brand book : over 100 techniques to increase brand value

Ellwood, Iain - 2002 - 2nd ed

Persistent link: https://www.econbiz.de/10011479626

Brand royalty : how the world's top 100 brands thrive & survive

Haig, Matt - 2004

Persistent link: https://www.econbiz.de/10011479712

Creating powerful brands in consumer, service and industrial markets

De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed

Persistent link: https://www.econbiz.de/10011479597

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindstrøm, Martin; Seybold, Patricia B. - 2003

"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the...

Persistent link: https://www.econbiz.de/10011479601

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas (contributor) - 2005

Persistent link: https://www.econbiz.de/10011479707