Beyond branding : how the new values of transparency and integrity are changing the world of brands
edited by Nicholas Ind
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Ind, Nicholas (contributor) |
| Institutions: | NetLibrary, Inc (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Markenartikel | Brand | Welt | World | Markenführung | Brand management | Markenpolitik | Wirtschaftsethik | Aufsatzsammlung |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xviii, 236 p ill 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Originally published: 2003 Includes bibliographical references Electronic reproduction, Boulder, Colo : NetLibrary, 2005 |
| ISBN: | 1-4237-1609-4 ; 978-1-4237-1609-9 ; 0-7494-4399-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479707