"Where does food come from? How is food produced? Today, consumers are concerned with numerous attributes of food such … as these. Cruelty to animals, food contamination and safety, fair trade practice, genetic modification, organic farming … understand how consumers value these attributes. This book summarizes empirical findings on consumer valuation of food attributes …

Highly publicised outbreaks of food-borne diseases have put food safety at the heart of a topical debate. Demands for … increased food safety regulation and stricter enforcement have gained momentum. In fact, consumer concerns go well beyond basic … food safety. The quality of food and how it is produced, animal welfare, the use of genetically modified organisms (GMOs …