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~institution:"RWTH Aachen"
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Brand asset management : drivi...
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Consumer behaviour
10
Konsumentenverhalten
10
Online retailing
8
Online-Handel
8
Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
4
Germany
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Customer satisfaction
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Electronic Commerce
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Beschwerdemanagement
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Beziehungsmarketing
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Brand equity
2
Complaint management
2
Corporate Social Responsibility
2
Customer service
2
Digitalisierung
2
Digitization
2
Firm performance
2
Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kaufverhalten
2
Kundenservice
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Markenwert
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New product development
2
Online-Marketing
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Produktentwicklung
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Purchase decision
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Reklamation
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Relationship marketing
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Unternehmenserfolg
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1971-2013
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2014-2018
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English
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Brettel, Malte
2
Aswege, Frederike von
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
1
Wamsler, Stefan
1
Willmann, Daniel
1
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RWTH Aachen
Springer Fachmedien Wiesbaden
520
Verlag Dr. Kovač
79
American Marketing Association
75
National Bureau of Economic Research
55
Haufe-Lexware GmbH & Co. KG
52
Springer Gabler <Firma>
41
Gesellschaft zur Erforschung des Markenwesens
40
Verlag Franz Vahlen
35
Books on Demand GmbH <Norderstedt>
34
Université Paris-Dauphine (Paris IX)
33
OECD
32
Fördergesellschaft Marketing an der Universität Augsburg
30
Springer-Verlag GmbH
30
European Society for Opinion and Marketing Research
28
De Gruyter Oldenbourg
25
Edward Elgar Publishing
25
IGI Global
25
Springer International Publishing
23
Wiley-VCH
23
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
W. Kohlhammer GmbH
22
UVK Verlagsgesellschaft mbH
21
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
Uni-Taschenbücher GmbH
20
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
20
Duncker & Humblot
19
Nomos Verlagsgesellschaft
19
Deutscher Dialogmarketing Verband
17
Information Resources Management Association
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Erich-Schmidt-Verlag
16
Friedrich-Schiller-Universität Jena
16
Gesellschaft für Konsum-, Markt- und Absatzforschung
16
NetLibrary, Inc
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Technische Universität Braunschweig
15
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
15
Campus Verlag
13
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
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Edition Wissenschaft Apprimus
15
Apprimus Edition Wissenschaft
2
Edition Wissenschaft - Apprimus
2
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
26
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1
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
2
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
Saved in:
3
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
4
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
5
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
6
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
7
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
Saved in:
8
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
9
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
-
2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
10
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
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