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The evolution from brand equit...
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Edward Elgar Publishing
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Nomos Verlagsgesellschaft
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Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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Vertrauen in Unternehmensnetzwerken durch Blockchain-Technologie
Wieninger, Simon Sebastian
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2020
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1. Auflage
Persistent link: https://www.econbiz.de/10012290910
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Sharing is daring : the role of trust and personality as antecedents for participation in the sharing economy
Niebuhr, Christian
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2019
Persistent link: https://www.econbiz.de/10012209270
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4
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
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2016
Persistent link: https://www.econbiz.de/10011566090
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5
Integration auf Sinneswahrnehmungen beruhender Kundenforderungen in das Quality Function Deployment
Falk, Björn
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2017
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1. Auflage
Persistent link: https://www.econbiz.de/10011721583
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Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
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2019
Persistent link: https://www.econbiz.de/10012403853
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