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Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
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2018
Persistent link: https://www.econbiz.de/10012138973
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