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Value pricing : how to maximis...
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Consumer behaviour
10
Konsumentenverhalten
10
Online retailing
8
Online-Handel
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Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
4
Germany
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Electronic Commerce
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Kundenzufriedenheit
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Beschwerdemanagement
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Brand equity
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Complaint management
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Digitalisierung
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Digitization
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Handelsmarke
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Internet marketing
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Kaufentscheidung
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Kundenservice
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1971-2013
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2014-2018
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Allokation
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Anlaufmanagement
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Bekleidungsindustrie
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English
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German
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Brettel, Malte
2
Aswege, Frederike von
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
1
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1
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RWTH Aachen
Springer Fachmedien Wiesbaden
473
National Bureau of Economic Research
258
Verlag Dr. Kovač
77
Haufe-Lexware GmbH & Co. KG
50
OECD
42
Springer Gabler <Firma>
40
Gesellschaft zur Erforschung des Markenwesens
36
Verlag Franz Vahlen
34
Springer-Verlag GmbH
25
De Gruyter Oldenbourg
24
Nomos Verlagsgesellschaft
22
W. Kohlhammer GmbH
22
UVK Verlagsgesellschaft mbH
21
Wiley-VCH
21
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
Springer International Publishing
20
Duncker & Humblot
19
Edward Elgar Publishing
19
Uni-Taschenbücher GmbH
19
American Marketing Association
17
Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Friedrich-Schiller-Universität Jena
16
Technische Universität Braunschweig
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Erich-Schmidt-Verlag
15
European University Institute / Department of Economics
15
Books on Demand GmbH <Norderstedt>
14
European Society for Opinion and Marketing Research
14
Fördergesellschaft Marketing an der Universität Augsburg
14
Organisation for Economic Co-operation and Development
14
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Campus Verlag
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Deutschland / Bundeswehr / Universität Hamburg
11
International Energy Agency
11
Helmut-Schmidt-Universität
10
IGI Global
10
Institut für Demoskopie Allensbach
10
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Edition Wissenschaft Apprimus
15
Edition Wissenschaft - Apprimus
2
Apprimus Edition Wissenschaft
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
25
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Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
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2016
Persistent link: https://www.econbiz.de/10011566090
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2
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
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3
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
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4
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
5
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
6
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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7
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
8
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
10
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
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