Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"RWTH Aachen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Produkt- und Servicemanagement...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
10
Online retailing
8
Online-Handel
8
Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
4
Germany
4
Customer satisfaction
3
Electronic Commerce
3
Kundenzufriedenheit
3
Beschwerdemanagement
2
Brand equity
2
Complaint management
2
Corporate Social Responsibility
2
Customer service
2
Digitalisierung
2
Digitization
2
Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kaufverhalten
2
Kundenservice
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
New product development
2
Online-Marketing
2
Produktentwicklung
2
Purchase decision
2
Reklamation
2
1971-2013
1
2014-2018
1
Abteilung
1
Allocation
1
Allokation
1
Anlaufmanagement
1
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Beziehungsmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
25
Type of publication (narrower categories)
All
Hochschulschrift
25
Thesis
10
Aufsatzsammlung
8
Graue Literatur
7
Non-commercial literature
7
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Collection of articles of several authors
3
Sammelwerk
3
more ...
less ...
Language
All
English
23
German
2
Author
All
Brettel, Malte
2
Aswege, Frederike von
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
1
Wamsler, Stefan
1
Willmann, Daniel
1
more ...
less ...
Institution
All
RWTH Aachen
Springer Fachmedien Wiesbaden
477
Verlag Dr. Kovač
74
Haufe-Lexware GmbH & Co. KG
51
Verlag Franz Vahlen
41
Springer Gabler <Firma>
40
De Gruyter Oldenbourg
36
Gesellschaft zur Erforschung des Markenwesens
35
Springer-Verlag GmbH
33
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
27
Wiley-VCH
23
UVK Verlagsgesellschaft mbH
22
W. Kohlhammer GmbH
21
Books on Demand GmbH <Norderstedt>
20
Edward Elgar Publishing
20
Uni-Taschenbücher GmbH
20
Duncker & Humblot
19
Nomos Verlagsgesellschaft
19
OECD
19
Springer International Publishing
19
American Marketing Association
17
Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Technische Universität Braunschweig
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Erich-Schmidt-Verlag
15
Friedrich-Schiller-Universität Jena
15
Fördergesellschaft Marketing an der Universität Augsburg
15
European Society for Opinion and Marketing Research
14
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
National Bureau of Economic Research
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Campus Verlag
11
IGI Global
11
Institut für Demoskopie Allensbach
10
MITP Verlags-GmbH & Co. KG
10
Zentralverband der Deutschen Werbewirtschaft
10
Gesellschaft für Innovatives Marketing
9
Helmut-Schmidt-Universität
9
Technische Universität Dresden
9
more ...
less ...
Published in...
All
Edition Wissenschaft Apprimus
15
Edition Wissenschaft - Apprimus
2
Apprimus Edition Wissenschaft
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
2
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
3
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
Saved in:
4
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
5
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
-
2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
6
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
Saved in:
7
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
8
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
10
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
