Produkt- und Servicemanagement : Konzepte, Methoden, Prozesse
von Manfred Bruhn und Karsten Hadwich
| Year of publication: |
2006
|
|---|---|
| Authors: | Bruhn, Manfred ; Hadwich, Karsten |
| Publisher: |
München : Vahlen |
| Subject: | Produktmanagement | Servicepolitik | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 474 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Online-Ausg.: Bruhn, Manfred: Produkt- und Servicemanagement |
| ISBN: | 3-8006-3257-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872951