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Markenwert : der Einfluss des...
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Consumer behaviour
10
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Online retailing
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Online-Handel
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Electronic Shopping
6
Verbraucherverhalten
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Deutschland
4
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Electronic Commerce
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Kundenzufriedenheit
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Beschwerdemanagement
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Digitalisierung
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Digitization
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Handelsmarke
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Internet marketing
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Kaufentscheidung
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Markenwert
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1971-2013
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2014-2018
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Allocation
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Allokation
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Anlaufmanagement
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Bekleidungsindustrie
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English
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Brettel, Malte
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Aswege, Frederike von
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Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Piller, Thomas
1
Röger, Martin
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Schellong, Daniel Andreas
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Scheuffelen, Stefan C.
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Seeger, Marie K.
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Stradner, Michael Alexander
1
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1
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RWTH Aachen
Springer Fachmedien Wiesbaden
485
Verlag Dr. Kovač
79
Haufe-Lexware GmbH & Co. KG
50
Springer Gabler <Firma>
40
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
35
Springer-Verlag GmbH
28
De Gruyter Oldenbourg
27
OECD
27
Edward Elgar Publishing
25
UVK Verlagsgesellschaft mbH
22
Uni-Taschenbücher GmbH
22
W. Kohlhammer GmbH
22
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
21
Springer International Publishing
21
Wiley-VCH
21
Duncker & Humblot
19
American Marketing Association
18
Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
National Bureau of Economic Research
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Erich-Schmidt-Verlag
15
Friedrich-Schiller-Universität Jena
15
Fördergesellschaft Marketing an der Universität Augsburg
15
IGI Global
15
Nomos Verlagsgesellschaft
15
Technische Universität Braunschweig
15
European Society for Opinion and Marketing Research
14
Books on Demand GmbH <Norderstedt>
13
Campus Verlag
13
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
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12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Harvard Graduate School of Business Administration
12
Helmut-Schmidt-Universität
12
Institut für Demoskopie Allensbach
10
MITP Verlags-GmbH & Co. KG
10
Zentralverband der Deutschen Werbewirtschaft
10
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Edition Wissenschaft Apprimus
15
Edition Wissenschaft - Apprimus
2
Apprimus Edition Wissenschaft
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
25
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Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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2
Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
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2018
Persistent link: https://www.econbiz.de/10012138973
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3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
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4
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
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5
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
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2022
Persistent link: https://www.econbiz.de/10013260159
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6
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
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2019
Persistent link: https://www.econbiz.de/10012231300
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7
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
8
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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9
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
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10
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
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