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~institution:"RWTH Aachen"
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Consumer behaviour
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Brettel, Malte
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Flatten, Tessa
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Grüschow, Robert Maximilian
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Hans, Malte
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Hellemann, Niklas Jan
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Herb, Christopher
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Jagdhuber, Alexander
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Kindermann, Bastian
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Lukner, Stefanie
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Marx-Voß, Corina
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RWTH Aachen
Springer Fachmedien Wiesbaden
534
National Bureau of Economic Research
163
Verlag Dr. Kovač
84
Haufe-Lexware GmbH & Co. KG
51
Springer Gabler <Firma>
40
Gesellschaft zur Erforschung des Markenwesens
39
Verlag Franz Vahlen
36
Springer-Verlag GmbH
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Edward Elgar Publishing
25
De Gruyter Oldenbourg
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W. Kohlhammer GmbH
23
UVK Verlagsgesellschaft mbH
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
21
Springer International Publishing
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Uni-Taschenbücher GmbH
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Wiley-VCH
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IGI Global
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Nomos Verlagsgesellschaft
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Duncker & Humblot
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Friedrich-Schiller-Universität Jena
19
OECD
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Deutscher Dialogmarketing Verband
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Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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Information Resources Management Association
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Bundesstelle für Außenhandelsinformation <Köln>
15
Erich-Schmidt-Verlag
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Technische Universität Braunschweig
15
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Campus Verlag
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
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12
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11
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Edition Wissenschaft Apprimus
15
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1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
25
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Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
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2016
Persistent link: https://www.econbiz.de/10011566090
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2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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3
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
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4
Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making
Seeger, Marie K.
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2021
Persistent link: https://www.econbiz.de/10012598488
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5
Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik
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2020
Persistent link: https://www.econbiz.de/10012403850
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6
Understanding antecedents and moderators of post-complaint customer purchase behavior in online retailing
Aswege, Frederike von
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2020
Persistent link: https://www.econbiz.de/10012403851
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7
Efficient resource planning for product development and production ramp-up in competitive market environments
Giedziella, Felix Thomas
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2019
Persistent link: https://www.econbiz.de/10012403899
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8
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
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2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
9
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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