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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie - 2021
Persistent link: https://www.econbiz.de/10013260157
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Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl - 2016
Persistent link: https://www.econbiz.de/10011601152
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Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas - 2018
Persistent link: https://www.econbiz.de/10012049302
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C. - 2017
Persistent link: https://www.econbiz.de/10011639112
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Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin - 2021
Persistent link: https://www.econbiz.de/10012598486
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Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik - 2020
Persistent link: https://www.econbiz.de/10012403850
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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan - 2017
Persistent link: https://www.econbiz.de/10011705406