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Consumer behaviour
11
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11
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7
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4
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RWTH Aachen
National Bureau of Economic Research
699
Springer Fachmedien Wiesbaden
421
IGI Global
169
OECD
84
Verlag Dr. Kovač
67
Books on Demand GmbH <Norderstedt>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
46
American Marketing Association
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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International Energy Agency
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Friedrich-Schiller-Universität Jena
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European Association of Agricultural Economists - EAAE
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Universität Mannheim
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15
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14
Erasmus Research Institute of Management
14
Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Influencing consumer behavior with
Facebook
: an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
3
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
4
Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
-
2019
Persistent link: https://www.econbiz.de/10012231307
Saved in:
5
What are the drivers, faciliators, and hindrances of business model innovation? : exploring individual and organizational antecedents of BMI
Minski, Damian Michal
-
2021
Persistent link: https://www.econbiz.de/10013260156
Saved in:
6
Why do people invest into equity crowdfunding? : toward a better understanding of underlying individual-level antecedents of investment behavior
Fredershausen, Anna-Christina
-
2019
Persistent link: https://www.econbiz.de/10012231301
Saved in:
7
Sharing is daring : the role of trust and personality as antecedents for participation in the sharing economy
Niebuhr, Christian
-
2019
Persistent link: https://www.econbiz.de/10012209270
Saved in:
8
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
9
Integration auf Sinneswahrnehmungen beruhender Kundenforderungen in das Quality Function Deployment
Falk, Björn
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011721583
Saved in:
10
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
Saved in:
1
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