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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik - 2020
Persistent link: https://www.econbiz.de/10012403850
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle - 2019
Persistent link: https://www.econbiz.de/10012231307
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Gestaltung der intraorganisationalen Zusammenarbeit mithilfe von Social Software
Siegers, Jan - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10013446717
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Typologie zum lebenszyklusorientierten Management unternehmensinterner Communitys
Schwartz, Marcel - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10013446739
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Organizational psychological capital in family firms : its development and impact on organizational behavior
Eichwald, Isabel Catherine - 2020
Persistent link: https://www.econbiz.de/10012493312
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Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan - 2018
Persistent link: https://www.econbiz.de/10012138973
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Essays on collaborative innovation : the case of open innovation and crowdsourcing
Schäfer, Sebastian - 2016
Persistent link: https://www.econbiz.de/10011640235