//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"RWTH Aachen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer-based brand equity :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
11
Konsumentenverhalten
11
Online retailing
7
Online-Handel
7
Verbraucherverhalten
7
Electronic Commerce
4
Electronic Shopping
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Relationship marketing
3
Brand equity
2
Corporate Social Responsibility
2
Customer satisfaction
2
Customer service
2
Firm performance
2
Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kundenservice
2
Kundenzufriedenheit
2
Markenwert
2
Online-Marketing
2
Produktbewertung
2
Purchase decision
2
Unternehmenserfolg
2
Bekleidungsindustrie
1
Beschwerdemanagement
1
Beziehungsmanagement
1
Brand image
1
Brand management
1
Clothing industry
1
Complaint management
1
Corporate social responsibility
1
Credit card
1
Crisis management
1
Datenanalyse
1
Dienstleistung
1
Dienstleistungsmarketing
1
EU countries
1
more ...
less ...
Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Hochschulschrift
16
Thesis
7
Aufsatzsammlung
6
Graue Literatur
5
Non-commercial literature
5
Case study
3
Fallstudie
3
Collection of articles written by one author
2
Sammlung
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
14
German
2
Author
All
Brettel, Malte
2
Deufel, Patrick
1
Falk, Björn
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Grage, Katrin
1
Hellemann, Niklas Jan
1
Hütten, Antje Sarah Julia
1
Lukner, Stefanie
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Wamsler, Stefan
1
more ...
less ...
Institution
All
RWTH Aachen
National Bureau of Economic Research
547
Springer Fachmedien Wiesbaden
212
Economics Research, World Bank Group
81
International Monetary Fund (IMF)
59
OECD
50
IGI Global
43
Verlag Dr. Kovač
41
American Marketing Association
39
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
35
Université Paris-Dauphine (Paris IX)
34
European Association of Agricultural Economists - EAAE
30
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
28
Information Resources Management Association
28
International Monetary Fund
28
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
24
Friedrich-Schiller-Universität Jena
19
HAL
19
Universität Mannheim
18
Haufe-Lexware GmbH & Co. KG
17
Nordic Council of Ministers
17
C.E.P.R. Discussion Papers
16
Nomos Verlagsgesellschaft
16
INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
World Trade Organization
14
Europäische Kommission
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Inter-American Development Bank
12
Philippine Institute for Development Studies (PIDS), Government of the Philippines
12
World Bank
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
11
Fördergesellschaft Marketing an der Universität Augsburg
11
Springer International Publishing
11
Erasmus Research Institute of Management
10
more ...
less ...
Published in...
All
Edition Wissenschaft Apprimus
11
Apprimus Edition Wissenschaft
1
Edition Wissenschaft - Apprimus
1
Ergebnisse aus der Produktionstechnik
1
Fertigungsmesstechnik & Qualitätsmanagement
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
2
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
3
Integration auf Sinneswahrnehmungen beruhender Kundenforderungen in das Quality Function Deployment
Falk, Björn
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011721583
Saved in:
4
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
Saved in:
5
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
6
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
7
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
8
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
Saved in:
9
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
Saved in:
10
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->