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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
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2019
Persistent link: https://www.econbiz.de/10012231307
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4
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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5
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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6
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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7
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
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2017
Persistent link: https://www.econbiz.de/10011879863
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8
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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9
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
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2021
Persistent link: https://www.econbiz.de/10012598486
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10
Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making
Seeger, Marie K.
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2021
Persistent link: https://www.econbiz.de/10012598488
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