Similar Search Results

Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005

qualitative study, focussing on a number of visual arts organisations in Sydney, Australia, selected to provide a varied cross …

Persistent link: https://www.econbiz.de/10009481939

Networks, alliances and loyalty programs in Australia : power not passion drives the affair

Stegemann, Nicole; Sutton-Brady, Catherine; Imp … - University of Western Sydney; University of Sydney; … - 2004

Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This … Pacific, a joint venture formed by National Australia Bank, Shell Australia and the Coles Myer Group. The initiators of …

Persistent link: https://www.econbiz.de/10009482033

Modelling of international market selection process : a qualitative study of successful Australian international businesses

Rahman, Syed H. - University of Western Sydney; University of Western Sydney; … - 2003

the test of reality. Further, there has been limited research carried out in Australia on this issue. Using grounded …

Persistent link: https://www.econbiz.de/10009482063

Tangibility consequences for ethnic marketing strategy

Pires, Guilherme D.; Stanton, John; Stanton, Patricia - University of Western Sydney; College of Law and Business; … - 2004

The influence of intangibility on ethnic minority consumers' choice of service providers is reflected in their use of information sources, choice criteria, motivation for switching and valuation of provider attributes. This is examined by drawing from survey responses given by members of a...

Persistent link: https://www.econbiz.de/10009482143

Changes in accounting standards : implications for marketing in Australia

Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004

This paper returns to an issue that received prominence in the mid 1980?s to early 1990?s, the battle to report the value of marketing assets in corporate financial statements. The reason for this return is the impending change to Australian accounting standards that will see Australian...

Persistent link: https://www.econbiz.de/10009482144

A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

Poon, Patrick; Evangelista, F. U.; Albaum, Gerald S. - Lingnan University; University of Western Sydney; … - 2005

Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the … survey. Sixty seven valid Australia samples and 104 valid Chinese samples were obtained through mail survey and personal …

Persistent link: https://www.econbiz.de/10009482230

The changing face of Australian financial planning : the role of relationships : a case study

Sutton-Brady, Catherine; Blissenden, Michael; IMP … - University of Western Sydney; University of Western Sydney; … - 2002

an introduction to the establishment of the financial planning industry in Australia. In particular it focuses on the way …

Persistent link: https://www.econbiz.de/10009482258