Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and...

This paper identifies ways to improve on the current literature regarding sustainable production technologies, in this case, organic and local products. A survey method is used to examine organic and local markets in place of a single product to gain a better understanding of consumers‟...

This paper is Selected for presentation at the Southern Agricultural Economics Association Annual Meeting, Atlanta, Georgia, January 31-February 3, 2009. The research is partially funded by ERS/USDA China Project and Social Science Fund of Jiangsu Province in China. The authors are grateful for...

The recent wide fluctuations in diesel fuel costs and subsequent trucking costs has raised speculation within the produce industry of potential structural shifts in the location of production. Recent increases in demand for local produce seem to further support speculation toward this end. A...

This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (Omega 3 milk) and regular food (regular milk) are used as examples to...

This paper estimates a demand system for a selected tropical fresh fruit and vegetable imports in to the U.S. using a Linear Approximate Almost Ideal Demand Systems model for the period 1989-2008. Further the paper attempts to capture trade policy and seasonality effects that affect the demand...

The Quadratic AIDS model was estimated to analyze the U.S. fruit consumption using annual per capita consumption data and prices for a demand system consisting of fresh fruit, fruit juice and other processed fruit. All Marshallian own price elasticities are found to be negative and the demand...

Using FAO data for 1961-2009, this study characterizes the trends in Caribbean food imports and uses the Central Bureau Statistics demand system to estimate import demand parameters. The findings and policy implications of the study are evaluated in the context of Caribbean food security concerns.

The aim of this paper is to determine Korean consumers’ valuation for domestic rice and imported rice from China and the US. Using revealed preference data from random nth price auction mechanism, our results generally suggest that consumers’ willingness to pay (WTP) for domestic rice is...