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Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg - 2020
Persistent link: https://www.econbiz.de/10012126925
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Halal aus Sicht der muslimischen Bevölkerung : eine Studie über kaufentscheidende Werte, Motive und Einstellungen
Senitza, Felicitas; Jungmair, Julia Anna; Pöchtrager, … - 2020
Persistent link: https://www.econbiz.de/10012212714
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Concepts of quality connected to social media and emotions
Vlad, Denisa Elena - 2020
Persistent link: https://www.econbiz.de/10012135475
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela; Huber, Frank - 2000
Persistent link: https://www.econbiz.de/10001431447
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Brand choice and loyalty : evidence from Swiss car registration microdata
Meier, Beat - 2020
Persistent link: https://www.econbiz.de/10012104069
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Showrooming im stationären Einzelhandel : Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens
Schneider, André - 2019
Persistent link: https://www.econbiz.de/10011978787
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Sponsoring-Wirkung auf das Kaufverhalten
Hohenauer, Robert - 2016
Persistent link: https://www.econbiz.de/10011555981
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Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena - 2016 - 1st edition 2016
Persistent link: https://www.econbiz.de/10011450611