The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs … football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within … the specific field of professional football and to provide recommendations for action …

in Sportökonomie, Sport- und Eventmanagement sowie Wettbewerbsrecht Verantwortliche in Sportligen, -verbänden und … der Campus-Akademie der Universität Bayreuth und assoziiert am Lehrstuhl Sport Governance und Eventmanagement. …