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ECONIS (ZBW)
15
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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2
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
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World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
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3
Sports technology and innovation : assessing cultural and social factors
Ratten, Vanessa
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2019
Persistent link: https://www.econbiz.de/10012004217
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4
Leadership, innovation and entrepreneurship as driving forces of the global economy : proceedings of the 2016 International Conference on Leadership, Innovation and Entrepreneurshi...
Benlamri, Rachid
(
ed.
);
Sparer, Michael S.
(
ed.
)
-
International Conference on Leadership Innovation and …
-
2017
Persistent link: https://www.econbiz.de/10011570288
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5
Global innovation and entrepreneurship : challenges and experiences from East and West
Little, Stephen E.
(
ed.
);
Go, Frank M.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011596963
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6
Competence management and competitive product development : concept and implications for Practice
Chursin, Alexander
;
Tyulin, Andrey
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2018
Persistent link: https://www.econbiz.de/10011811583
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7
Navigating innovation : how to identify, prioritize and capture opportunities for strategic success
Gailly, Benoît
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2018
Persistent link: https://www.econbiz.de/10011812958
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8
Dynamic innovation in outsourcing : theories, cases and practices
Willcocks, Leslie
(
ed.
);
Oshri, Ilan
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011812994
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9
Complexity in entrepreneurship, innovation and technology research : applications of emergent and neglected methods
Berger, Elisabeth S. C.
(
ed.
);
Kuckertz, Andreas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011430373
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10
Cruise business development : safety, product design and human capital
Papathanassis, Alexis
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011430401
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