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In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three … father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. …
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(Stage #3) -- 1.1.4 Phase #1: The Broadband Marketing Campaign with the Best Three Slogans (Stage #4) -- 1.1.5 Phase #2 …
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This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner’s experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological...
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