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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011473412
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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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3
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
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4
The new luxury experience : creating the ultimate customer experience
Batat, Wided
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2019
Persistent link: https://www.econbiz.de/10011931268
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5
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
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6
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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