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ECONIS (ZBW)
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International marketing strategy : the country of origin effect on decision-making in practice
Pegan, Giovanna
;
Vianelli, Donata
;
De Luca, Patrizia
-
2020
Persistent link: https://www.econbiz.de/10012125363
Saved in:
2
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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3
International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
Arora, Anshu
(
ed.
);
Bacouel-Jentjens, Sabine
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011483707
Saved in:
4
Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment
Nestorović, Čedomir
-
2016
Persistent link: https://www.econbiz.de/10011520774
Saved in:
5
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
6
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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