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Customer accounting : creating value with customer analytics
Bonacchi, Massimiliano
;
Perego, Paolo
-
2019
Persistent link: https://www.econbiz.de/10014013984
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2
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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3
Digital creativity model and its relationship with corporate performance : emphasis on agent-based modeling approach
Lee, Kun Chang
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2016
Persistent link: https://www.econbiz.de/10011520742
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4
Economics with heterogeneous interacting agents : a practical guide to agent-based modeling
Caiani, Alessandro
(
ed.
);
Russo, Alberto
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011875844
Saved in:
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Competence management and competitive product development : concept and implications for Practice
Chursin, Alexander
;
Tyulin, Andrey
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2018
Persistent link: https://www.econbiz.de/10011811583
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6
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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