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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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2
The new luxury experience : creating the ultimate customer experience
Batat, Wided
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2019
Persistent link: https://www.econbiz.de/10011931268
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3
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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Brand
hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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5
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011473412
Saved in:
6
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
-
2018
Persistent link: https://www.econbiz.de/10014013713
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