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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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International marketing strategy : the country of origin effect on decision-making in practice
Pegan, Giovanna
;
Vianelli, Donata
;
De Luca, Patrizia
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2020
Persistent link: https://www.econbiz.de/10012125363
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International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
Arora, Anshu
(
ed.
);
Bacouel-Jentjens, Sabine
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011483707
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Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment
Nestorović, Čedomir
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2016
Persistent link: https://www.econbiz.de/10011520774
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
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ed.
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2016
Persistent link: https://www.econbiz.de/10011473412
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Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
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7
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
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2016
Persistent link: https://www.econbiz.de/10014011166
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8
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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The new luxury experience : creating the ultimate customer experience
Batat, Wided
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2019
Persistent link: https://www.econbiz.de/10011931268
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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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