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ECONIS (ZBW)
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
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2017
Persistent link: https://www.econbiz.de/10014013052
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The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
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World Marketing Congress <15., 2011, Reims>
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2017
Persistent link: https://www.econbiz.de/10011597001
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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