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ECONIS (ZBW)
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
2
Customer accounting : creating value with customer analytics
Bonacchi, Massimiliano
;
Perego, Paolo
-
2019
Persistent link: https://www.econbiz.de/10014013984
Saved in:
3
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
4
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
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6
Design science in tourism : foundations of destination management
Fesenmaier, Daniel R.
(
ed.
);
Xiang, Zheng
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011521769
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7
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
8
Revisiting the entrepreneurial mind : inside the black box: An expanded edition
Brännback, Malin
(
ed.
);
Carsrud, Alan L.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011619271
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