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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
(Stage #3) -- 1.1.4 Phase #1: The Broadband Marketing Campaign with the Best Three Slogans (Stage #4) -- 1.1.5 Phase #2 …
Persistent link: https://www.econbiz.de/10014275841
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga - 2018
Persistent link: https://www.econbiz.de/10011812938
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
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Family businesses in the Arab world : governance, strategy, and financing
Basly, Sami (ed.) - 2017 - Softcover reprint of the original 1st edition 2017
Persistent link: https://www.econbiz.de/10012193303
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Global business strategies in crisis : strategic thinking and development
Hacıoğlu, Ümit (ed.); Dinçer, Hasan (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011578863
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The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L. (ed.) - World Marketing Congress <15., 2011, Reims> - 2017
Persistent link: https://www.econbiz.de/10011597001
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017
Persistent link: https://www.econbiz.de/10014013052
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three … father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. …
Persistent link: https://www.econbiz.de/10012398177
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Tourist behavior : an experiential perspective
Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018
Persistent link: https://www.econbiz.de/10011823134
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011780130